Service
Technical SEO for Shopify stores that want to rank — not just publish.
Crawlability, schema, Core Web Vitals, and AI-search readiness. The unglamorous work that makes the rest of your SEO investment actually pay off.
The problem
"Write more blog posts" is not technical SEO.
Most Shopify SEO advice is content advice. That's table stakes — and it doesn't help if your product pages aren't crawlable, your schema is broken, your canonicals point to ghost URLs, or your Core Web Vitals are red.
Technical SEO is the foundation under the content strategy. If the foundation is cracked, every blog post, every backlink, every paid campaign has to compensate for it. Fix the foundation once and the rest of your investment compounds.
Deliverables
What you get
- Full technical audit (written report + Loom walkthrough)
- Crawlability and indexability fixes — robots.txt, sitemaps, canonicals, parameter handling
- Schema.org markup: Organization, Product, BreadcrumbList, FAQPage, Article, Review, Offer
- Faceted-nav and collection audit — stop index bloat before Google does
- Internal linking audit and prioritized recommendations (collection → product, blog → product)
- International SEO: hreflang, Markets configuration, currency-selector behavior
- AI-search readiness: llms.txt, GPTBot/ClaudeBot/PerplexityBot allow-list, passage-level structure
- Core Web Vitals baseline (lab + field) and a triage list
- Search Console setup or audit + sitemap submission + indexing report
- A monitoring playbook so the team can hold the gains
Process
How it works
- 01
Audit
Crawl, parse, log, photograph the current state. Find what's broken and what's blocking growth.
- 02
Prioritize
Every issue ranked by impact, effort, and risk. We do the high-impact, low-risk fixes first.
- 03
Implement
Fixes shipped in waves so each change can be verified independently. No "big-bang" rewrites.
- 04
Monitor
Search Console rollup, indexing report, and a hand-off so your team can hold the line.
Frequently asked questions
Will I see ranking improvements? +
Honestly: SEO is a leading indicator. We measure crawl health, index coverage, and Core Web Vitals first — those move within weeks. Ranking and traffic move in months. I will not promise overnight rankings.
Do you do content writing or keyword research? +
No — I focus on the technical layer. Happy to recommend specialists for content strategy, copywriting, or link building.
Will this work with my current theme? +
Yes. Most fixes are theme-agnostic — schema, sitemaps, canonicals, hreflang, performance. If something needs theme-side changes, I'll flag it.
Do I need to disable any apps? +
Sometimes. SEO-related apps (sitemaps, schema injectors, redirect managers) often conflict with each other or with Shopify's built-ins. We audit, we recommend, you decide.
Do you optimize for AI search like ChatGPT, Perplexity, AI Overviews? +
Yes — included by default. Crawler allow-listing, llms.txt, structured passages, FAQ schema, and brand-mention signals are all part of the technical baseline now.
How is this different from a monthly SEO retainer? +
No retainer required. I fix what's broken, document what's working, and hand off. If you want ongoing strategy, I'll point you to a specialist.
Related
Other things I do.
Shopify Theme Development
Custom Online Store 2.0 themes built for speed, conversion, and merchant control.
Learn more
Shopify App Development
Public, custom, and embedded apps — including Functions, Flow, and admin extensions.
Learn more
Shopify Speed Optimization
Lighthouse-driven audits and fixes that move Core Web Vitals into the green.
Learn more
SEO audit
Want a free SEO triage?
On the intro call I'll spend 30 minutes looking at your store live and tell you the three highest-impact things I'd fix first. No obligation.