Notes on Shopify performance, technical SEO, theme architecture, and app development.https://simoniong.com/en-ushttps://simoniong.com/blog/fix-core-web-vitals-shopify/https://simoniong.com/blog/fix-core-web-vitals-shopify/What merchants can fix themselves on Core Web Vitals — and what genuinely needs a developer. Practical, mapped to LCP, INP, and CLS.Mon, 27 Apr 2026 00:00:00 GMTspeedcore-web-vitalslcpinpclsmerchant-guidehttps://simoniong.com/blog/good-lighthouse-score-for-shopify/https://simoniong.com/blog/good-lighthouse-score-for-shopify/Most Shopify stores score 30–60 mobile in Lighthouse. Here's what those numbers actually mean — and what's realistic to chase versus what isn't.Mon, 27 Apr 2026 00:00:00 GMTspeedlighthousecore-web-vitalsmerchant-guideshopify-performancehttps://simoniong.com/blog/how-to-choose-shopify-developer/https://simoniong.com/blog/how-to-choose-shopify-developer/I've inherited a lot of Shopify projects from other developers. Here's what to look for — and the red flags I see again and again.Mon, 27 Apr 2026 00:00:00 GMTgeneralhiringshopify-developermerchant-guidedecision-contenthttps://simoniong.com/blog/shopify-apps-slowing-store/https://simoniong.com/blog/shopify-apps-slowing-store/Apps are the #1 thing slowing Shopify stores in 2026. Here's how to figure out which ones are actually hurting your speed — and which to keep.Mon, 27 Apr 2026 00:00:00 GMTspeedshopify-appscore-web-vitalsmerchant-guideshopify-performancehttps://simoniong.com/blog/shopify-products-not-in-google/https://simoniong.com/blog/shopify-products-not-in-google/If your Shopify products aren't showing up in Google search, the cause is almost always one of these 7 things. A diagnostic checklist for merchants.Mon, 27 Apr 2026 00:00:00 GMTseoshopify-seoindexinggoogle-search-consolemerchant-guidehttps://simoniong.com/blog/shopify-schema-markup/https://simoniong.com/blog/shopify-schema-markup/You don't need every schema type. Here are the four that actually matter for Shopify stores — and how to know if yours are working.Mon, 27 Apr 2026 00:00:00 GMTseoshopify-seoschemastructured-datamerchant-guidehttps://simoniong.com/blog/shopify-seo-checklist-non-developers/https://simoniong.com/blog/shopify-seo-checklist-non-developers/A practical SEO checklist for Shopify merchants who can't or don't want to write code. 30 things to check, with what to outsource and what to skip.Mon, 27 Apr 2026 00:00:00 GMTseoshopify-seomerchant-guideseo-checklisttechnical-seohttps://simoniong.com/blog/shopify-seo-guide-non-developers/https://simoniong.com/blog/shopify-seo-guide-non-developers/What actually moves Shopify SEO in 2026, written for merchants. Crawlability, schema, rankings, AI search — without becoming an engineer.Mon, 27 Apr 2026 00:00:00 GMTseoshopify-seomerchant-guidetechnical-seopillarhttps://simoniong.com/blog/shopify-speed-optimization-guide/https://simoniong.com/blog/shopify-speed-optimization-guide/What actually moves the needle on Shopify store speed in 2026 — written for merchants, not engineers. With diagnosis, fixes, and what to outsource.Mon, 27 Apr 2026 00:00:00 GMTspeedcore-web-vitalslighthousemerchant-guideshopify-performancepillarhttps://simoniong.com/blog/shopify-theme-customization-guide/https://simoniong.com/blog/shopify-theme-customization-guide/What you can edit yourself, what needs a developer, and how to customize a Shopify theme in 2026 without breaking the store. Written for merchants.Mon, 27 Apr 2026 00:00:00 GMTthemeshopify-themeliquidtheme-customizationmerchant-guidepillarhttps://simoniong.com/blog/why-is-my-shopify-store-slow/https://simoniong.com/blog/why-is-my-shopify-store-slow/If your Shopify store feels slow, the cause is almost always one of six things. A diagnostic walk-through written for non-technical merchants.Mon, 27 Apr 2026 00:00:00 GMTspeedcore-web-vitalslighthousemerchant-guideshopify-performancehttps://simoniong.com/blog/shopify-collection-page-lcp/https://simoniong.com/blog/shopify-collection-page-lcp/Collection pages are where Shopify stores lose Core Web Vitals. Here's how to find what's actually slowing your LCP — and the four fixes that move the number.Sun, 26 Apr 2026 00:00:00 GMTspeedcore-web-vitalslcpshopify-performanceliquidonline-store-2-0